Onida, the homegrown electronics brand from Mirc Electronics, has set its eyes on the flourishing air-conditioner (AC) segment to become a dominant force in the electronics business. The heritage TV ...

Home appliance Onida has launched its summer campaign for 2024, Thande Dimaag ki Soch, conceptualized by Onads Communications. The campaign "Thande Dimag ki Soch: A Quirky Cricket Tale" tells a ...

The household appliances sector which includes room ACs, colour TVs, washing machines and refrigerators has grown by 11% CAGR during FY12-17 to reach a size of Rs 63,500 crore in FY17. In FY17-22, the ...

Mirc Electronics, the maker of popular household electronic goods under the Onida brand, is now aggressively targeting mini-metros to push sales as it looks to get back its market share in the ...

MUMBAI: Onida, an Indian consumer durable manufacturer, is gearing up to release a new print campaign for its air conditioners with the slogan “Torture Tested Onida Inverter ACs” with its iconic devil ...

"The length of time people watch television is holding up despite the growing availability of online content," said its vice president Frederic Vaulpre as the report was presented at MIPTV, the ...