With its new partnership with a number of TV media sellers, announced yesterday, Interpublic Group has begun to make good on its pledge earlier this year to “automate” 50% of media. The use of ...

Yesterday, Adap.tv announced a new platform it’s calling “Adap.tv for Advertisers,” which it describes as a buy-side management system for online video advertising. The company says Interpublic ...

NEW YORK, August 7, 2013 – AOL Inc. (NYSE: AOL) today announced it has entered into an agreement to acquire Adap.tv, Inc., a leading global, programmatic video advertising platform for the world’s ...

AOL Inc. will buy video platform Adap.tv for $405 million, a reflection of the Internet company's push to develop its online-advertising business. The cash-and-stock deal will make Adap.tv, a video-ad ...

AOL on Wednesday said it has agreed to acquire online video advertising company Adap.tv, whose software matches advertising buyers and sellers, for $405 million, its biggest deal under its current ...

AOL agreed to buy San Mateo video-advertising startup Adap.tv for $405 million, marking its biggest acquisition since Chief Executive Officer Tim Armstrong led the spin-off of the company from Time ...