Ad Context Protocol (AdCP) is being sold as a magic bullet. But let’s be honest: Your first AdCP project is probably going to fail. It won’t fail because the protocol is bad; it will fail because ...
If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, ...
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