Add Yahoo as a preferred source to see more of our stories on Google. People watch movies in a newly reopened AMC theater on August 20, 2020, in Chicago. - E. Jason Wambsgans/Chicago Tribune/Tribune ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

AMC Entertainment Holdings Inc (NYSE:AMC) on Tuesday reached an agreement with National CineMedia Inc to run more advertising in its theaters. From July 1, AMC theater screens will feature a "platinum ...

Settle in, but don’t get too comfortable—AMC’s pre-movie show is about to feel like its own feature-length event. Starting this July, moviegoers at AMC Theatres may find themselves sitting through up ...

Add Yahoo as a preferred source to see more of our stories on Google. Since 2019, AMC has shut down 169 theaters as a cost-cutting measure. (Getty Images) Starting Tuesday, AMC Theatres will begin ...

Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their pre-shows beginning July 1. Why is this a big deal? Bigger than the taxation of ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early June, ...