Affiliate marketing is widely used by companies in different niches: from travel agents to ecommerce giants like Amazon and tech platforms like Shopify. No wonder, as affiliate marketing is a win-win ...

Researchers at Google have been quietly testing ways to combat invalid traffic-advertising activity that's not generated by a real human with interest, but by bots, accidental clicks, or click fraud ...

While AI assistants like ChatGPT and DeepSeek offer many benefits, their popularity has fuelled the proliferation of AI-powered web crawlers used to gather data for large language models, contributing ...

SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Even though supply path optimization is among the key trends in the modern programmatic ecosystem, ad fraud still remains an issue. This happens due to an entire range of reasons, including but not ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 North America Click Fraud Benchmarks Report for desktop web, mobile web, and ...

A large-scale ad fraud operation called 'Scallywag' is monetizing pirating and URL shortening sites through specially crafted WordPress plugins that generate billions of daily fraudulent requests.

Ad fraud: a problem that advertisers constantly, conveniently forget about. Why is nothing changing? Our columnist Shirley Marschall takes a look… Elephants, those magnificent behemoths of the wild, ...

Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with ...