AUSTIN, Texas--(BUSINESS WIRE)--The U.S. Department of Energy’s (DOE’s) National Renewable Energy Laboratory (NREL) has released a public report summarizing the outcomes of the second cohort of the ...

Acxiom has released an addressable TV product, built from a segmentation platform it acquired in early December from the Allant Group. The tool, announced this week at CES, leverages Acxiom’s workflow ...

Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies When you purchase through links on our site, we may earn ...

Add Yahoo as a preferred source to see more of our stories on Google. Paramount Global headquarters building in New York. Paramount Global has become the first programmer to join Go Addressable, a ...

Marketers have long favored electronic media -- particularly television and radio -- for their ability to efficiently reach large audiences. But this broad reach often results in wasted impressions.