If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Salesforce has announced new Wave analytics apps specifically for B2B marketing and financial services cloud. The apps can be personalised for each professional within a business with the newly ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mixpanel, a service that offers a holistic approach to product design and ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave ...

Embedding analytics in applications is a smart way to expose insights and decision-making capabilities directly in employee workflow and customer-facing apps. Today, many organizations are developing ...

The history of analytics is filled with promises about empowering the entire business to be more data-driven. Technology trends like data visualization, self-service, the cloud and even the term ...

Energy traders and analysts can now easily access Vortexa’s real-time global energy analytics app on The Bloomberg Terminal via the Bloomberg App Portal Vortexa tracks more than $1.8 trillion of ...

Salesforce released more than 20 new analytics apps Thursday, two built in-house and the rest from its partner community. The applications beef up the CRM leader's Wave Analytics portfolio, delivering ...

Large language models (LLMs) are becoming a commodity. A year after ChatGPT’s release, there’s a straightforward formula to launch an AI assistant: Stick a wrapper around GPT-4, hook it up to a vector ...