The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Justin Fredericks The ...

In 2021, the stock market valuation of GameStop skyrocketed thanks to a social media frenzy. It heralded the rise of the so-called "meme" stock, but also a rise in a particular kind of trading, one ...

Today, most of what people consume online comes in the form of short-form content. People said even while consuming long-term content, they have often used short-term content such as Instagram, TikTok ...

new video loaded: How the Attention Economy Is Devouring Gen Z — and the Rest of Us transcript The last few episodes of the show have been about attention, but about attention in terms of something ...

Ilan Nass is a digital marketing strategist and the founder & Chief Revenue Officer of Taktical Digital, a performance marketing agency. Welcome to the attention economy—a modern-day Plato's cave ...

For decades, we’ve all been paying attention to the attention economy. That economic concept and business model sees online content as an unlimited resource. Its consumption is limited only by ...

Your Attention Please, a documentary premiering this week at SXSW in Austin, Texas, explores how we live in the attention economy. Macy is a writer on the AI Team. She covers how AI is changing daily ...

At some point you probably noticed that something had changed about how you read, watch, and move through information. A paragraph that would have taken two minutes now requires three attempts. A film ...

How consumers allocate attention doesn’t stop at the storefront. The same behavioral shifts that define what audiences watch, buy, and care about are reshaping what employees expect, how teams build ...

In the world of digital advertising, consumer attention is the currency—and to be frank most brands are bankrupt. For years, advertisers have obsessed over ad viewability and engagement rates to ...