Consumers dreaming of powdery mountaintops have a new way to plan out their ski ensembles before they hit the slopes. On Wednesday, Mountain Hardwear announced that it has taken the “guesswork out of ...

Instagram is adding another layer to its shopping feature: augmented reality. Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented ...

Online shopping is convenient, but when it comes to pricey purchases like furniture or cars, it can be hard to buy based on photos. That's where a Utah company comes in. Seek is now working with big ...

Google Glass as a consumer product may have been too far ahead of its time, but the market for augmented reality eyewear could be about to heat up with a commerce-led PayPal product leading the charge ...

Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into the shopping experience at many retailers, such as Macy's. >> ...