LACEY, WASHINGTON — There's an age-old tension between honoring tradition and embracing innovation. A family-owned sporting goods company in suburban Seattle is confronting that tension in the sport ...

The baseball bat is a brutish creation, a blunt instrument created to pummel a round ball. Never has anyone accused it of being some sort of technological marvel. It exists in almost the exact form it ...

RENTON, Wash. (AP) -- Players have been altering bats for decades in a bid to improve their grip -- adding pine-tar or some specialized grip tape, maybe shaving the handle slightly to make it thinner.

As analytics reshape hitting, the industry's leading bat brands adopt the game's most advanced handle design. KENT, Wash., March 31, 2026 /PRNewswire/ -- Marucci and Victus, the Official Bats of Major ...