Uncommon Creative Studio has won the advertising and CRM account for British Airways after a shoot-out against the incumbent WPP. Omnicom, Havas and Interpublic were all involved earlier in the ...

British Airways is unveiling its latest TV advert and brand campaign as part of its “A British Original” positioning, celebrating the important journeys in life that help shape a customer’s future.

Recently, British Airways advertised and discussed its downloadable, paperless boarding passes in an internal staff magazine called LHR News. There was something odd though: The sample boarding pass ...

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Is British Airways’ new ad campaign a masterclass or a missed opportunity? It’s a question that’s had the industry talking over the Easter weekend. In recent days, the company’s latest advertisements ...