Twix is finally giving fans the new treat it teased over six months ago. This past fall, the beloved Mars, Inc. chocolate brand revealed it had a new innovation up its sleeve, one that would change ...
Bit-O-Honey is a nearly 100-year-old candy bar. And it’s getting a makeover. Spangler Candy Company, which recently acquired Bit-O-Honey, hired Young & Laramore to rebrand and reposition the brand.
Who knew that candy marketing success could hinge on the age profile of a honey bee mascot, the amount of yellow and red on a package, small changes in texture? When Spangler Candy recently acquired ...
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