Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

Stuart Stubbs, industry contributor for Cedar, highlights the importance of a video distribution strategy to enure your content gets the recognition it deserves For many years distribution has been ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Small businesses can grow by experiencing natural (or organic) sales growth or by using proactive, long-term strategic planning. Strategies can focus on diversification, acquisitions, adding new ...

One of the most pressing challenges that sales leaders grapple with is how to effectively distribute leads to their sales reps. Historically, the default approach has been to assign leads based on ...

Go-to-market (GTM) strategies are essential for any business that wants to take its product to the market with maximum efficiency and success. A go-to-market strategy is comprised of a number of ...