Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...

In the business plan of every small enterprise is a section analyzing the competitive environment. The competitive environment encompasses all the external factors that compete with the services or ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Successful commerce revolves around competitiveness, so if ...

In the eternal pursuit of market share, businesses need to keep tabs on their competitors. Without insight into their relative strengths and weaknesses, businesses will struggle to stay competitive.

Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses ...

If you're a business owner or aspiring to be one, you've likely come across the term "competitor analysis," also known as competition or competitive analysis. But have you ever paused to consider what ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the release of their new competitor analysis study on the automotive components industry. A ...

Businesses, big and small, invest heavily in marketing to attract more customers and boost sales. The goal of marketing is to reach the right audience on an affordable, effective budget, but when a ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

When a business owner is in the process of developing his strategic plan, he conducts a strategic analysis -- sometimes called SWOT analysis, which stands for strengths, weaknesses, opportunities and ...

Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

Almost everyone uses a mobile app at some point in the day. You may use one to call a taxi or order food, you may use one for directions to a new place, or you may just use one to vanquish aliens from ...