Flat vector illustration created from hand drawn doodles and textures depicting different people using wireless technology. Ever wondered how social media platforms decide how to fill our feeds? They ...

The content recommendation algorithm that powers the online short video platform TikTok has once again come under the spotlight after the app's ‍Chinese owner ByteDance signed binding agreements to ...

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...