How did a guitar that failed to grab its intended market – the market it was literally named after – end up becoming the instrument of choice across surf-rock, post-punk, new wave, power pop, shoegaze ...

The booming electric jazz guitar scene of the 1950s was dominated by Gibson’s ES (Electric Spanish) series, with its flagship Super 400CES and L-5CES electric archtops setting formidably high ...

The Acoustasonic series started out as Fender's moon shot at re-inventing the acoustic guitar for the modern age, but its ambitions quickly expanded to become much broader. Equipped with three ...

My Bloody Valentine had already been a band for five years by the time guitarist Kevin Shields found his secret weapon. After years of hopping between knockoffs of popular Fenders and Gibsons, a ...