Despite a continuing wave of mega-recruits to LPL Financial from banks and other financial institutions, one credit union's wealth management program dropped the firm for a midsize rival. The switch ...

ROANOKE, Va. (WDBJ/Freedom First Release) - A mural on the Freedom First Credit Union building in downtown Roanoke has been completed, according to the business. Freedom First had commissioned artist ...

After more than a quarter-century with the credit union that is now Freedom First, Paul Phillips will retire as president and CEO at the end of 2026, according to a Wednesday announcement. He will be ...

LYNCHBURG, Va. (WSET) — A new banking institution has opened in the Hill City and its goal is putting the community first. On Thursday, Freedom First hosted its ribbon-cutting and grand opening ...