Popular baby care brand FridaBaby is currently under fire from some parents who argue the company’s tone on social media and product packaging has crossed a line. Many claim the brand is sexualizing ...

FridaBaby is facing backlash after a wave of parents criticized the brand's marketing language, arguing that some of its jokes cross a line for products designed for infants. According to Syracuse.com ...

The process of delivering a baby can be hard on a woman's body. Just ask Chelsea Hirschhorn, CEO of Fridababy, who gave birth to her third son just under a month ago. "It's such a transformational ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Even if you don’t fear the more graphic side of parenting ...

A baby booger sucker. Toddler butt-washers. Gas-relieving gadgets for infants. Fridababy went where few parenting brands have gone before, introducing clever solutions for the unsexy, icky realities ...

FridaBaby's Windi and NoseFrida Snotsucker are the perfect products for parents of fussy babes. There’s nothing like trying to soothe a screaming baby’s tummy troubles. And no matter how many times ...

Parenting isn’t always pretty, no matter how flawless Beyonce or Kim K make it look on Instagram. There’s postpartum pain, snot, gas and well, a whole lot of crap moms and dads deal with, so Fridababy ...

Popular baby care brand FridaBaby is currently under fire from some parents who argue the company’s tone on social media and product packaging has crossed a line. Many claim the brand is sexualizing ...