English rock bands, Swiss watch brands—the parallels are surprisingly similar. There have been dozens of Swiss watch brand revivals in the past two decades, and many have disappointed. Lovely ...

Movement production, as Buttin mentioned, is its own animal: One of the myriad reasons why modern collectors love vintage UG watches is due to their in-house movements. Though not necessarily ...

In a surprise announcement, Swiss watch brand, Breitling, said Tuesday that it has acquired historic Swiss watchmaker, Universal Genève, marking a new chapter for the brand known for its horological ...

It was at the tail end of 2023 when we learned that the ownership group behind Breitling had purchased legendary watch brand Universal Genève, with plans to restore the greatest lost Swiss watchmaker ...

Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here to get it free. In May 2024, Georges Kern assembled a ...

At the tail end of last year, the watch industry was hit with a bombshell when the owners of Breitling revealed they had acquired Universal Genève, arguably the greatest lost watch brand and a ...

This story was originally published in the winter 2025 edition of Esquire's Big Watch Book In the heart of Swiss watchmaking’s totemic panorama, there is an absence. Stand just about anywhere on the ...

Universal Genève returns with revitalized icons, including the Polerouter, Compax and Cabriole New manufacture Microtor movements power these contemporary, “couture-inspired” Swiss timepieces Global ...

Universal Genève returns with a modern iteration of “the Nina” Compax chronograph — a model popularized by iconic model and socialite, Nina Rindt This release reimagines the watch with grand feu ...

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again. By Robin Swithinbank Breitling’s announcement in December that it had acquired the all-but ...