After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.

Google's Liz Reid, in response to all the third-party studies, wrote on the Google blog, "Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year." ...

What are the latest Google initiatives on the click fraud front? I met with Ghosemajumder in New York City yesterday to find out. According to Ghosemajumder, there are two main “incentives” behind ...

The ad-click growth rate rose 3% YoY for the third straight quarter on Google, but the cost-per-click (CPC) growth rate continued to decline after peaking in early 2024. The average CPC for Google ...

What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? Does that proportion vary by region? The researchers found that out ...

Google says AI Overviews are generating more queries and “higher quality clicks." Google provides limited details to support its claims. You can assess the impact of AI in Search using your data.

Google launched AdWords Express in the U.S. during the quarter, allowing advertisers to provide basic information, while the platform automates keywords and bids. The move supports the increase of ...

Marketing reports that Google's AI-powered search is reducing website clicks for businesses by providing answers directly on the results page.

Call them traffic stealing menaces to modern SEO, but featured snippets are here to stay. According to a few recent posts on Moz, about 14-15% of Google’s searches show a featured snippet. While most ...