How Meta is using the Threads playbook to boost Muse

Meta is using strategies it employed to grow Threads to launch Muse, its AI agent. Threads boss Connor Hayes tells how it's ...
nytimes.com

Threads, Meta’s ‘Twitter Killer,’ Finds Its People

The social platform that Meta once positioned as a rival to Elon Musk’s X now has 500 million monthly users. It increasingly resembles Reddit. Meta’s office in San Francisco. Threads aims to reach one ...
Social Media Today

Threads advertisers will no longer need an Instagram account

Platform owner Meta is gradually separating the two apps and will stop requiring businesses to have identical usernames on both platforms in order to run promotions.

Muse's normie-friendly design is the playbook for how Meta can win at AI

Muse, Meta's AI agent, has become a hit app. Meta knows how to design normie-friendly apps — and that matters, a lot. As Zuck would say, it passes his "mother" test. Ultimately, Meta's edge in the AI ...
Forbes

How Meta Got 500 Million Threads Users Without Building An Audience

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Threads has reached 500 million monthly users, a rapid ascent fueled by Meta's unique ...