Would you want to sell all of your goods or services directly through your own company? Probably not, unless you’re selling Girl Scout cookies. The fact is that indirect sales channels can be a highly ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

The wide majority of products and services are not actually sold directly by the entity that created them to the people or organizations that consume them. Most businesses rely on what is known as an ...

What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach ...

Imagine you are an Original Equipment Manufacturer (OEM) who designs and manufactures fantastic products. You sell these products through a combination of direct and indirect sales channels. But ...

After several months of projections by American Airlines that by the end of 2025 it would fully recapture the 11 points of indirect market share it had lost during its previous corporate distribution ...

‘It takes more than Lumen and a customer to be successful here. It takes Lumen, another company, and customer to find shared success. I really think that was very eye opening to me as we began to talk ...