Lancia collaborates with luxury furniture maker Cassina for an EV concept that previews the underpinnings of the New Ypsilon. The Pu+Ra HPE concept—which stands for High Performance Electric—previews ...

The teaser campaign that started with a stylized sculpture last November culminates in this, the Lancia Pu+Ra HPE concept. This represents the long awaited — and perhaps overdue — reboot of a storied ...

Lancia has unveiled a concept car showing the design direction of the Stellantis brand's future EVs. The Lancia Pu+Ra HPE concept is "the first car in Lancia's new era," according to a company press ...

Stellantis-owned Italian brand Lancia has finally revealed the Pu+Ra HPE Concept that was teased several times in the past months. With nods to a couple of iconic Lancia models from the past, the ...

TURIN -- Lancia has set the design course for its next decade with the two-door Pu+Ra HPE concept, which includes design cues from historic models such as the Stratos and Beta. CEO Luca Napolitano ...

The "Pu+Ra" in the name represents the words Pure and Radical, a nod to the new design language, says Lancia. The HPE is an acronym for High Performance Electric. Interestingly, HPE was also used by ...

Lancia has just unveiled the Pu+Ra HPE concept, kicking off their new wave of electrification. The high-performance electric coupe takes design inspiration from iconic cars such as the Stratos, Beta, ...

Lancia released footage of the Pu+Ra HPE Concept being driven by its CEO, Luca Napolitano. The vehicle that serves as a manifesto for the brand will soon embark on a European tour, visiting the six ...

Storied Italian car brand Lancia revealed its first new car — electric or otherwise — in over a decade, and it did so without warning, without fanfare, and weeks ahead of schedule. Lancia set an ...

Lancia unveiled a striking all-electric concept on Saturday. Called the Pu+Ra HPE, the Italian company says will shape its design philosophy for the next decade. The "Pu+Ra" in the name represents the ...