Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

TV ad buying is going through an automation transformation – and TV buyers have a need for speed. But linear TV reporting has historically been a very slow affair that could take days, said Andrew ...

In engineering and physics, getting your measurements right is absolutely crucial. Accurate measurements are the foundation of successful designs, experiments, and analyses. Whether you're building a ...

By requiring and analyzing only the standard bidstream CTV Bundle ID and impression timestamp, OpenEPG™ automatically maps full show-level records-including air time, channel, and market-across major ...

Brands advertising on Roblox can now measure campaigns using the same benchmarks EDO applies to linear and streaming TV.— ...

Channel 4 Sales has today announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement ...