Loyalty points are becoming more liquid as airlines give customers more choices over when and how much of their accumulated ...

United is trying to entice Delta loyalty members with Starlink.

By Waylon Cunningham Sept 23 - McDonald’s will shift its loyalty program to a new tiered system, chief marketing officer ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

THE Wing VIP Loyalty Program introduces a structured approach to loyalty, placing progression, recognition and exclusive benefits at the center of the member experience.

For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – ...

American Airlines is going to let eligible members of its AAdvantage loyalty program combine cash and miles when booking ...

Carnival Corp. reported strong customer demand in the third quarter. It’s counting on a new loyalty program to help keep ...

Many of today’s consumers are eschewing generic rewards programs in favor of more personalized and convenient options. To engage and retain their best customers, marketers can rethink five components ...

PLDT Inc. (PLDT) and its wireless subsidiary Smart Communications, Inc (Smart) have partnered with Capillary Technologies to transform and unify their loyalty ecosystem across mobile, broadband, and ...

Loyalty programs are a lot like gym memberships. You carry the card like a badge of honor, then a cheaper option shows up and ...