Good news: The non-sexy green M&M is coming back! On Monday, M&M’s parent company Mars Wrigley announced that it would be pulling its M&M’s ‘spokescandies’ mascots indefinitely and replacing them with ...
M&M’s lead-up campaign may have been among the most intricate, but the brand is not alone. In a change for the decades-old Super Bowl ad wars, it’s actually become a commonplace strategy to use social ...
It’s only been a few days since M&M’s put its original spokescandies on an “indefinite pause,” but the brand is already entering its new era. After announcing Maya Rudolph would be taking over as the ...