After much fanfare and anticipation, a hot bit of proprietary technology has made its way across America from Walt Disney World to Disneyland. MagicBand+ is a wearable that's designed to enhance the ...

It only costs $12.95 to buy a Magic Band at one of the media giant’s theme parks, but the tracking system could end up costing Disney a whole lot more. In a patent infringement complaint filed April ...

Wearable tech bracelets that have become an essential part of any trip to Walt Disney World will soon be coming to Disneyland as a way to track and collect data on visitors and create “magical moments ...

The new MagicBand+ has features like special lights, and gesture recognition that allow guests to interact with certain areas in the parks The hands-free device is an updated version of Disney’s ...