In today’s busy brand landscape, standing out in a sea of content and competitors can be hard. Especially for organizations that house many products, building a cohesive brand platform is vital.

The master brand lockup will always be the primary identifier for the university and should be used consistently on external-facing materials and promotional items for our broader alumni audiences.

Kraft today (April 3) announced that it is unifying all of its sauces, spreads and dressings under a master brand called Kraft Sauces, per details shared with Marketing Dive. The move includes the ...

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Companies, Inc. (NYSE: ACI) announced today that it will rebrand its Signature Farms ®, Signature Care ™ and Signature Cafe ® products under one master brand, ...

Albertsons Companies will rebrand its Signature Farms, Signature Care and Signature Cafe products under one master brand, Signature Select, which will have a new logo, packaging, and marketing ...

Albertsons is rebranding its Signature Farms, Signature Care and Signature Cafe products under one master brand, Signature SELECT. The company shared that the rebrand features a refreshed, modern logo ...