Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Advertisers and agencies have a new mechanism for providing dynamic experiences to readers on publishing sites: Adapt Native Video from Emodo. Adapt Native Video is built on Adapt Native, a native ad ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

With demand for Emodo’s Adapt Native Display up 1,600%, the intelligent exchange applies its winning formula to video, and outperforms all competing formats Chemistry is ecstatic about the results of ...

Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue ...

Appnext, a Tel Aviv-based programmatic platform, has announced the launch of a native video ad solution, allowing publishers to serve ads on a cost-per-install (CPI) basis. The native videos will be ...

Seeking UGC Actor to deliver two scripts across two video concepts (v1 and v2), each at two lengths (15s and 30s) for YouTube-native video ads for Elevate, a brain-training app. These creatives will ...

Discover Microsoft Ads' new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign. Following on the footsteps of Performance ...