Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

With pro cheerleading search interest up 60% in five years, Cheer Athletics shows how its programs prepare athletes for ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

The Pro Cheer League debuted in Indianapolis with elite teams, a four-quarter format, and national broadcast coverage. INDIANAPOLIS, IN, UNITED STATES, January 23 ...

Cheerleading company Varsity Spirit is aiming for a 2032 Olympics bid by launching the Pro Cheer League. Why it matters: Cheerleaders will now have a professional platform — like basketball, soccer ...

Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and older ...

PLANO, TX, UNITED STATES, January 8, 2026 /EINPresswire.com/ — A new chapter in cheerleading is officially underway. On January 16, 2026, the Pro Cheer League will ...

MEMPHIS, Tenn., April 29, 2026 /PRNewswire/ -- The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18 and older — today announced ...