In this half course, students take the perspective of a Product Manager at a technology company tasked with improving and growing an existing product. Through case studies, exercises, assigned ...

Product development (“PD”) is a core competency for any product-oriented company, whether a Fortune 100 firm, a small engineering business, or a technology-based startup. Commercializing innovative ...

This is a one (1) unit course. The Technology Strategy course focuses on formulating business strategy in the context of a new technology, new intellectual property, new platforms and new or evolving ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

In 2026, artificial intelligence skills sit on the short list for promotions in analytics, product, and operations. Teams want people who can frame the right problem, choose workable models, and ...