Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

WAVEFORM.exp turns to Digital Projection for a massive projection mapping project in downtown Denver. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

TOKYO--(BUSINESS WIRE)--To create the newest attraction to brighten the nightlife in Tokyo, "Tokyo Night & Light", a projection mapping display which uses light and sound as an expression of ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

Projection mapping achieved under “target-excluding illumination,” which avoids illuminating only the projection target, enabling sharp and high-contrast imagery even in a brightly lit environment ...

Editor’s Note: This article gives you all the information you need to get started with projection mapping applications. Projection mapping is hot. The market size is estimated at over 5.5 billion USD ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Have you ever wondered how artists transform everyday surfaces into mesmerizing, larger-than-life visual experiences? Nick Greenawalt explores how projection mapping can turn walls, objects, and even ...

Marywood University is celebrating the success of a public art initiative that brought large-scale projection displays and ...