Demand Gen Report

As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...
Business Insider

WarmySender Unveils New LinkedIn Outreach Feature to Enhance Multichannel Prospecting

New York, NEW YORK, Jan. 29, 2026 (GLOBE NEWSWIRE) -- WarmySender, a leading multi-channel outreach platform, has announced the launch of its latest LinkedIn outreach feature, designed to empower ...
Demand Gen Report

Why Sales Prospecting Remains The Unsung Hero Of Sales Success

The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging part of ...
KEYT

Outbound prospecting guide for sales professionals

Imagine you’re trying to guide people into a showroom with a display of your products. You can do it from the inside—standing at the door with a flashy sign and ...
MediaPost

B2B Goes Prospecting: Most Firms See It As Key Part Of Their Business Strategy

Prospecting has a negative connotation for some people. But that isn’t stopping 81% of firms in B2B from doing some form of it, judging by The State of Prospecting 2025, a study by Sopro. Indeed, 70% ...