S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into ...

French ad tech firm S4M is launching a new buying model called the Cost Per Incremental Visit (CPIV), designed for campaigns aimed at driving real-life foot traffic. Using the new model, brands will ...

In the race to gain consumers’ attention during the crucial period of January, Volkswagen Import wanted to complement its mass media advertising strategy by leveraging mobile activations to increase ...

Drive-to-store platform S4M has announced a strategic partnership with digital identity resolution specialists Tapad. The goal of which, is to provide S4M’s clients with cross-device metrics and a ...