Is trial advocacy art, science, or some of each? The answer is definitely the third, although the science part often gets lost in the shuffle or is alleged science with no data to back it up [think 80 ...

What exactly happens when we change our mind? Pursuing this question is how I found myself, one recent morning, lying in a fancy brain scanner known as an fMRI machine and watching cartoons at the ...

The most effective leaders don’t rely on authority alone; they understand the psychology of influence and persuasion to bring people along with them. Whether you're leading a team through change, ...

Jerry Taylor believes he can change the minds of conservative climate skeptics. After all, he helped plant the doubts for many in the first place. Taylor spent years as a professional climate denier ...

David Meade is one of the world's leading keynote speakers, trusted by Fortune 500 brands to inspire their people. Persuasion is the lifeblood that keeps businesses alive. In sales, leadership or ...

No leader can succeed without mastering the art of persuasion. But there’s hard science in that skill, too, and a large body of psychological research suggests there are six basic laws of winning ...

AMID increasingly entrenched views on politics, economics and how to deal with the pandemic, there seems to be a growing tally of potential conversational minefields to navigate. More than ever, it ...

Do you ever wonder whether all those security-awareness posters, coffee mugs, pens, mouse pads, and sandwich-bag clips are having any effect at all to improve security? Do you ever wonder whether all ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...