Economists — and “Marketplace” listeners — know that consumer spending drives around two-thirds of the economy. And ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

US consumer sentiment barely budged in October, with Americans still fretting about dim job prospects and higher prices. Overall sentiment moved from 55.1 in September to 55 in October, according to ...

Consumer Sentiment Index rose to 48.9 in June from 44.8 in the prior month, while the consensus stood at 46.0, according to preliminary data released by the University of Michigan Survey of Consumers ...

Sentiment analysis is the scanning of words written or spoken by a person to determine the emotions they’re most likely feeling at the time. If the person spoke verbally, sentiment analysis technology ...

The S&P 500 (^GSPC) is up 27% this year, notching 55 record closing highs, and is on track to deliver the best annual return since 1997. For investors gathered around the holiday dinner table, it's ...

Stock market is up. Gas prices are down. And ordinary Americans may be feeling a little better about the economy. NPR's chief economic correspondent Scott Horsley joins us. Scott, thanks so much for ...

Understanding market sentiment can be a powerful tool for investors. Reading the mood of where the market is heading can allow you to capitalise from the changing direction. So, what is market ...