As one of the most popular ways to disseminate Internet content in the current era of media convergence, short videos have increasingly become part of people’s daily lives. This paper takes TikTok as ...
Students in the University of Washington's Prosocial Computing Group noticed a trend on social media: People were using generative artificial intelligence to make short science videos. The trouble was ...
Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...