A Google Ads targeting tactic that cut invalid clicks by 50%

After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.
The Verge

Google sales reps allegedly keep telling advertisers how to target teens

Sales reps advised buyers to select the ‘unknown’ user category because it might include teens, Adweek reported. Sales reps advised buyers to select the ‘unknown’ user category because it might ...
Business Plus on MSN

AIB warns of sharp rise in fake investment ads targeting consumers online

AIB is warning customers to exercise extreme caution following a significant increase in fraudulent investment advertisements ...
TweakTown

Facebook whistleblower claims Meta exploited depressed teens with targeted ads

TL;DR: Meta whistleblower Sarah Wynn-Williams revealed to US senators that Meta targeted teens aged 13 to 17 with ads based on their emotional states, such as feeling depressed or worthless. This ...
Search Engine Land

Should you use optimized targeting in Google Ads? A quick guide

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...