The Advertising Research Foundation's Coalition for Innovative Media Measurement (CIMM) this morning unveiled an industry task force that is examining what it describes as a "growing disconnect" ...

Amping up industry-wide efforts around media measurement, the VAB, the TV industry advertising trade association, has announced a new Measurement Innovation task force -- putting together a group of ...

The National Association of ACOs (NAACOS) has launched a new task force to develop recommendations for ACO digital quality measurement. The Centers for Medicare and Medicaid Services (CMS) aims to ...

With TopMap Sherpa, Polytec introduces a new software generation for its topography measurement systems. Combining an ...