It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

A B2B marketing technology stack is the collection of software tools and platforms that marketing teams use to plan, execute, manage and measure their campaigns and customer interactions. From CRM ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: ...

Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention. Most marketing teams have no shortage of tools. In fact, the ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the last decade building increasingly sophisticated martech ecosystems, answering every new ...

Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

For years, businesses expanded their martech stacks by adding specialized tools for every new customer experience challenge. Today, many enterprises are moving in the opposite direction. The rise of ...

Geordin Jose, Senior Director, Technology Delivery, Epsilon India, writes on why Indian martech leaders must focus on ...

Global businesses are forecast to spend $160 billion on marketing technology — or martech — this year, and roughly $215 billion by 2027, McKinsey estimates. So it must be helping these companies make ...