Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Game worlds are getting bigger, denser, and faster to build. A decade ago, every crate texture, fern, and NPC face passed through a human hand before it wound up on the screen. Now prompts do some of ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Previously purchased assets will remain accessible through the My Assets library. Developers from the region will no longer be able to provide updates or support after the deadline. Unity has extended ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Unity stock has posted double-digit gains on the heels of its third-quarter earnings release. Sales and profits topped Wall Street's expectations in Q3. Unity's new AI-powered advertising platform is ...

On March 31, 2026, assets from the Great China Region (including Hong Kong and Macau) will no longer be available for purchase on the Unity Global Asset Store. According to a staff post on the ...

Explore how AI is reshaping the 3D content landscape, making spatial intelligence a key infrastructure across industries like ...

Unity Software (U +0.20%), a global video game and interactive content developer, closed Friday at $19.45, up 13.54%. The stock rose after the company announced its preliminary Q1 2026 revenue would ...

This press release and the earnings call referencing this press release contain “forward-looking statements,” as that term is defined under federal securities laws, including statements regarding ...