This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...

Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get recommendations based on use cases. Adopting customer relationship ...

Avaus is a strategy, marketing and technology consultancy headquartered in Finland. The €11 million company combines design and analytics with technology and data to help clients identify new ways to ...

Marketing automation vendor Marketo today announced that it has released a new framework for linking third-party applications to its core marketing software platform. The framework, called Webhooks, ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users? Marketo, a San Mateo, Calif.-based marketing automation company, and a ...

On November 14, Marketo announced the launch of LaunchPoint, the company’s new partner ecosystem. The announcement was the third in a series related to the company’s Marketing Nation initiative, which ...

Marketo, an Adobe company, helps almost 5000 customers around the world to create new customer experiences and boost brand loyalty. Marketo aimed to achieve vendor excellence and commercial success, ...

Getting inside the tangible outcomes of Adobe's acquisitions of Marketo and Magento. LAS VEGAS — Adobe spent $6.43 billion in software acquisitions last year to boost its digital experience suite.

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...