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YouTube has been in a long and bloody battle with ad blockers. Ads are a major source of income for the company, so it’s fighting tooth and nail with the companies allowing people to skip ads. Well, ...

Post updated on 6/14 to add a comment from Google confirming the reports about experimentation with alternative ad injection methods. YouTube reportedly now injects ads directly into video streams to ...

YouTube has come up with a fresh tactic to hamstring ad blockers — incorporating ads directly into the video content itself through a method called "server-side ad insertion." This approach ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...