“Optimizing for” something has a simple colloquial meaning of setting things up to get as much as you can of something—anything from health to happiness to salary payments in the bank at the end of ...

One thing annoys me about conversion rate optimization. Want to hear what it is? It’s the idea that there’s a “hack,” “tweak,” or “fix” that will always and forever improve your conversion rates. Well ...

Did you know that once you have basic SEO implemented on-site, it may not be enough? How do you know that you are actually implementing everything that your competition is? And more? How do you know ...

An icon in the shape of a lightning bolt. Impact Link Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing ...