July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

For many, the only addressed letters they receive are bank statements, so there is a huge opportunity for brands to reach, excite and engage this group through well-produced and creative mail. They ...

Creative Direct Response, Inc. (CDR) will acquire The Canterbury Group. The two direct mail agencies will be formally merged on Jan. 1. The terms of the merger, which included a payout arrangement for ...

Creative Direct Response Inc. has hired Jim McLachlan as its creative director. He will work with senior vice president Les Markman. McLachlan has more than 20 years of experience in direct mail ...