The Cowboy 4 ebike is slim, light, simple and tech-forward. It's also tough to tell it's an ebike. Lightweight, single-speed, flat-handlebar, stripped-down bicycles have become a fixture in many urban ...

When Cowboy, a premium European e-bike company, invited the media to an event in Paris, France, it faced some unexpected challenges. Along with torrential rain, there also were strikes and protests ...

Like many premium electric rides, Cowboy's e-bikes make short commutes easier, especially those involving hills or a lot of stop-start traffic. Its latest bike is an attempt to address another ...

Belgian ebike maker Cowboy has bagged €5mn as it looks to achieve full-year profitability next year — and not suffer the same fate as VanMoof. The funding round was led by Cypress Capital, a Hong Kong ...

Have you tried your first ebike yet? Despite being surrounded by them on a daily basis in Amsterdam (only mildly bitter as they whizz past me while I struggle against the notorious always-in-your-face ...

If you need a little more motivation during your bike rides, Cowboy has got you covered. The Belgian e-bike company introduced its latest model, the Cross, which is designed to tackle off-road ...

Brussels-based startup Cowboy has been in the news lately for its cash burn rate. But the company wants to control its narrative again with some product and business news. Cowboy is launching a new ...

Cowboy is in talks to be acquired by ReBirth Group Holding, weeks after the struggling e-bike manufacturer was bailed out by the Paris-based investor. The news was first reported by French newspaper ...

Belgian e-bike brand Cowboy is in advanced talks to be acquired by ReBirth Group Holding. The discussions come months after ReBirth helped bail out the company during a tough year for the e-bike ...

Which e-bike company has an American name, is based in Belgium, and just unveiled a Dutch-inspired e-bike? If you guessed Cowboy, then, well that’s not really all that impressive because it was in the ...