“Gamify!” is friendly advice for any leader with a team of working from home newbies. However, do we know how to get it right? Most organizations already benefit from gamification techniques to some ...

“Let’s add this feature into the system. It will help us create a new habit when our customers make purchases.” This request was made by a product owner during the usual sprint. For some, this won’t ...

Manuj Dhariwal and Shruti Dhariwal, a pair of Ph.D. candidates at MIT’s Lifelong Kindergarten research group, say it all started with a single piece of feedback: “Just make learning fun.” Scrawled ...

A video game designer takes a hard look at how gamification has spread from video games to many aspects of our daily lives. October 14, 2022 The following is an excerpt from You’ve Been Played: How ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

Gamification is an increasingly prominent part of digital platforms. Gamified elements, like point systems and leaderboards, are appearing everywhere from financial services to fitness, healthcare and ...

Virtual events have swiftly become the norm; but while organisers have grown to appreciate their many advantages, keeping audiences engaged remains a challenge. In many cases, audiences have simply ...

We’re entering a new era of brand loyalty, driven by shifting mindsets, behaviors, and emerging trends. In an already competitive landscape, it’s becoming increasingly challenging for quick-service ...

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer.

In contrast with past days of endless seminars and training meetings, gamification is quickly becoming one of the biggest trends in corporate training. Employees want more from their employers, and ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Mauro Frota It’s a new ...