Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq: ADBE) previewed advancements to its generative AI video capabilities, powered by the Adobe Firefly Video Model. First previewed earlier this ...

New Generative AI video tools coming to Premiere Pro this year will streamline workflows and unlock new creative possibilities, from extending a shot to adding or removing objects in a scene Adobe is ...

Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

Adobe has officially rolled out Generative Extend, an innovative AI-powered tool for its video editing software, Premiere Pro. Powered by Adobe’s Firefly AI technology, this new feature allows editors ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

If you've ever worked on a video project, you'll know that editing footage is time-consuming. Now, help is at hand -- Adobe is adding new generative artificial intelligence (AI) features to its ...

Adobe says it’s building an AI model to generate video. But it’s not revealing when this model will launch, exactly — or much about it besides the fact that it exists. Like many generative AI video ...

Adobe’s Firefly generative AI service is evolving into becoming more of a front-end service for generative AI in general, as Adobe has made its text-to-video capabilities generally available as well ...