BUILDING THOSE BRANDS: Within the past week, Modern Bride bridal jewelry shops have popped up inside more than 1,000 J.C. Penney stores, recasting the category with a fresher, younger image and ...

JCPenney says it is hooking up with Condé Nast to launch Modern Bride, giving the retailer exclusive rights to the dead magazine's name in all categories. Fine jewelry will be the first category to ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Your engagement party marks the first celebratory step into what’s to come. While ...

Today’s bride is more interested in showcasing her personal style than replicating a look from a bridal magazine. Now more than ever, she’s seeking to perfect her ensemble with individualized touches ...