In June 2020, the U.S. Supreme Court rejected a rule that the combination of a generic term and a generic top-level domain (“gTLD”) is per se generic. See USPTO v. Booking.com B.V., 140 S. Ct. 2298 ...
Consumer perception evidence is necessary for plaintiffs to survive summary judgment in a false advertising class action, but vacillating and flawed connections between the evidence and the key ...
Philadelphia, October 21, 2021 – Consumer definitions of sustainability are often different than industry definitions. Understanding consumer preferences and opinions of sustainability within the ...
Additionally, consumers view food-at-home inflation as 24.3%, approximately double the inflation rate reported by the U.S. Bureau of Labor Statistics. The distorted consumer viewpoint highlights a ...
When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...
Disruption breeds change, but the right kind of change is driven by building from your customers’ needs and perceptions. In a business environment of accelerating change, it is especially important to ...
Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...
Could the biggest stumbling block to widespread electric vehicle (EV) adoption soon be fading? Lack of charging station availability has been the number one reason provided by EV rejectors for the ...
UK food label scheme Red Tractor is investigating just how concerned consumers are about animal welfare, and whether current perceptions of production methods match reality. Since Red Tractor was ...
Consumer perception of the grocery industry has dropped by double digits, according to a new poll from Gallup. And grocery isn’t alone. Ratings of three industries dropped significantly this year.
Health perception To assess consumer health perceptions of plant-based meat vs animal meat, IFIC performed an exercise in which it presented respondents with two blind nutrition labels: Product A ...
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